Legal Marketing
Protecting creativity, safeguarding your campaigns
With roots in the advertising and marketing industries, we have closely followed the evolution of these dynamic fields, establishing ourselves as a market leader.
In highly competitive environments, creative freedom and brand positioning are essential for standing out among competitors. Advertising campaigns and commercial actions are vital tools in this context.
Our goal is to provide legal support to structure and enable advertising campaigns created by clients, minimizing and identifying risks, and defending campaigns before CONAR when necessary. We draft and review contracts with suppliers, agencies, production companies, and talent. Additionally, we conduct compliance reviews of advertising communications, empowering clients to understand and select their risks.
Advertising campaigns, commercial promotions, and similar actions are powerful tools to attract and retain customers, securing a brand’s market presence. With over 15 years of experience, we specialize in drafting regulations and handling the entire authorization process for commercial promotions with the relevant authorities.
For this reason, working with professionals who have extensive experience in advertising and promotional regulation is essential for success.
Our expertise:
- Analysis of advertising materials and campaigns, including participation in client brainstorming sessions when necessary
- Recommendations for adjustments and drafting of legal texts, ensuring compliance and establishing defensive elements for the campaign
- Training client teams on regulations affecting the advertising of products and services in their industry segment
- Representation before CONAR: Monitoring key decisions affecting the client’s sector and tracking competitor activities before the authority
- Monitoring of advertising legislation, particularly as it relates to the client’s field of operation
- Drafting of defenses and/or initial filings in CONAR proceedings, as well as appeals
- Participation in conciliation and adjudication hearings, including the delivery of oral arguments
- From assessing the mechanics’ feasibility to drafting and registering regulations
- Ensuring compliance with applicable laws
- A multidisciplinary perspective on campaigns
- Providing peace of mind and security for campaign execution
We manage both promotions that require and those that do not require authorization before the SPA, including:
- Sweepstakes
- Contests
- Incentive Campaigns and “Buy-and-Win” Promotions
- Gift Vouchers
- Loyalty Programs
- Cashback and Similar Modalities
Legal experts for Legal Marketing
