Open navigation
Search
Maria Fernanda Assad
Associate

Maria Fernanda Ramirez Assad

Languages
  • Portuguese
  • English
  • Spanish
Social media

Maria Fernanda Assad is head of the Legal Marketing practice at FAS Advogados.

With over 15 years' experience in the legal market, she has developed a solid and multidisciplinary career, with a strong consultancy role in strategic issues linked to the intersection between law, communication and business. Her expertise covers areas such as Communication Law, Advertising and Entertainment, Live Marketing, Commercial Promotions, Copyright, Trademarks, Digital Law, Franchising, LGPD and Business Law, advising clients on innovative projects and complex operations that require an integrated legal vision and sensitivity to market dynamics.

She is the author of several articles and publications in books, specialized magazines and digital media.

Memberships & Roles

  • Member of the Brazilian Bar Association (OAB)
  • Participation, by FAS Advogados, in the AMPRO Law Department

Awards & Rankings

  • Análise Advocacia
    Indication - 2026
     
  • Análise Advocacia Mulher
    Recognized as one of the most admired lawyers in Brazil - 2021, 2022
     
  • Leaders League
    Media & Entertainment - 2026

Education

  • 2007 – Bachelor's Degree in Law from Universidade Presbiteriana Mackenzie 
  • 2013 – Postgraduate Degree in Contract Law from Pontifícia Universidade Católica de São Paulo (PUC-SP) 

Insights by Maria

Fixed-Odds Betting Advertising: What Changes Under the Recent Regulatory Amendments

Fixed-Odds Betting Advertising: What Changes Under the Recent Regulatory Amendments

15 Jul 2026 9 min read
Ordinance MF No. 1,766/2026 Regulates Liability for Transactions and Advertising Related to Unauthorized Operators

Ordinance MF No. 1,766/2026 Regulates Liability for Transactions and Advertising Related to Unauthorized Operators

19 Jun 2026 2 min read
Legal Outlook 2026 - Brazil: strategic trends across key practice areas

Legal Outlook 2026 - Brazil: strategic trends across key practice areas

02 Feb 2026 2 min read
Artificial intelligence and intellectual property: what are the impacts in the advertising context?

Artificial intelligence and intellectual property: what are the impacts in the advertising context?

17 Dec 2025 6 min read
Back to top Back to top
Opens in new window