Home / Brazil / Commercial Promotions

Commercial Promotions

Legal solutions for successful campaigns

With an experienced and results-oriented legal team, we are ready to assist your company in successfully conducting commercial promotions, live marketing, capitalization title campaigns, and incentive campaigns. 

Our approach involves a deep understanding of your company's goals and strategies, allowing us to tailor our legal services to meet the unique needs of our clients, from drafting promotion regulations in compliance with current legislation to resolving complex contractual issues. Additionally, we provide strategic advice to ensure that your marketing campaigns comply with all legal standards and regulations, minimizing risks and protecting your brand. 

We provide effective and customized solutions. Whether you are planning a major marketing campaign or need ongoing legal assistance, we are here to help your company achieve success safely and efficiently. Contact us to discover how we can support your commercial promotion initiatives. 

Areas of Expertise: 

  • Legal support in drafting and/or reviewing day-to-day contracts, general inquiries in the civil area, and support to the client's internal legal team
  • Assistance in the development and analysis of promotional mechanics
  • Preparation of Operational Plans and Regulations
  • Analysis of the documentation required for approval by the Ministry of Finance/SECAP for Authorized Campaigns (Commercial Promotions)
  • Monitoring throughout the entire process of processing Commercial Promotions with the Ministry of Finance/SECAP
  • Review and guidance on campaign communication materials
  • Clarification of any campaign-related doubts during its execution
  • Evaluation of consumer inquiries related to the campaign via Customer Service (SAC), as well as assistance in drafting suggested responses (excluding litigation, administrative, and/or judicial sphere of action)
  • Assistance in reporting for authorized Commercial Promotions
  • Support in the development and monitoring of Capitalization Title campaigns
  • Support in the development and monitoring of loyalty programs
  • Support in the development and monitoring of incentive campaigns and commercial actions (e.g., Cashback, buy-and-get)

Subscribe to our newsletter! 

Receive our content about the legal universe
Choose your preferences


Summit discusses trends, artificial intelligence and ESG in commercial...
Check out the art­icle about Com­mer­cial Promotions summit promoted by FAS Advogados in partnership with Ampro: Encontro discute tendências, inteligência artificial e ESG nas promoções comerciais...
CBAM Implementing Regulation and Extensive Additional Reporting Guidance...
Earlier this month, the European Commission (“EC”) adopted an Implementing Regulation (“IR”) and released extensive Guidance Documents (“Guidance”) on the practicalities of reporting requirements...
AI-ming high: the integration of AI into gaming
Since gaming’s inception in 1958, when physicist William Higinbotham created what is thought to be the first video game, the landscape of the industry has undergone a remarkable transformation as many...
Resource Nationalism in Battery Metals: Risks and Mitigation
With continued warfare in Ukraine, conflict in Sudan and tensions between the U.S. and China, the state of international relations appears increasingly volatile. This fractious landscape sits abreast...
New EU sanctions against Russia
On 25 February 2023, one year after Russia started its invasion of Ukraine, the EU adopted its tenth sanctions package against Russia. Together with the existing sanctions the European Commission considers...
Avoid an advertising red card: Middle Eastern considerations for your Qatar...
As the 2022 Football World Cup in Qatar draws nearer, all eyes are on the Middle East, with this being the first time that the tournament has been hosted in the region. Brands around the world will undoubtedly...
10 key aspects of the revised EU competition law in the field of distribution...
The new Vertical Block Exemption Regulation (VBER) and the new accompanying Vertical Guidelines (VGL) were published on 10 May 2022. The new VBER will enter into force on 1 June 2022 and apply for the...
Force majeure - hardship in relation to conflict and sanctions
The invasion of Ukraine has prompted western democracies, including the European Union, UK and US, to initiate a raft of sanctions against Russian-owned companies, and prominent inpiduals closely associated...
Handling the new EU and UK sanctions against Russia
Since 2014, the EU and the UK have progressively imposed sanctions on Russia in response to the crisis in Ukraine. Following the latest events, both the EU and the UK, as well as many other countries...