Anbima has published rules for the hiring of digital influencers by entities adhering to its Investment Products Distribution Code and BSM Market Supervision has issued a guidance note to the participants in the organized markets administered by B3 of best practices for the same purpose.
Ana Thereza Mantovanini Aguiar and Vicente Piccoli Medeiros Braga, from Banking and Finance, wrote an article about this subject published by the newspaper Valor Econômico.
Access the full content here (for subscribers only): https://valor.globo.com/legislacao/coluna/a-regulacao-bate-a-porta-do-influenciador-digital.ghtml
